The Red Bull Family is growing. As of 1 October 2012, the public will get the chance to enjoy the energising effect of Red Bull in the form of three brand new flavours: The Red Edition with the taste of cranberry, the silver edition with the taste of lime and the blue edition with the taste of blueberry.
The Special Editions are based on the same formula as the Red Bull Energy Drink – they only differ in taste and colour. The Special Editions are available in 250ml cans, each with an individual design that – just like the product itself – reflects the colours of the respective fruit.
Be it sports, work, shopping or studying – whenever you are in need of the energizing effect of Red Bull to stimulate your body and mind, you can now choose from a variety of flavours. The Special Editions are energy drinks for all those who love the functionality of Red Bull as well as the taste of cranberry, lime or blueberry.
The can designs of The Red Edition, The Silver Edition and The Blue Edition are intentionally different to the one of the Red Bull Energy Drink – they highlight the individual flavours with their colour at first sight. The price, however, is the same as for the Red Bull Energy Drink.
The Red Bull Special Editions were introduced at #RedMonday parties held concurrently in Johannesburg, Cape Town, Durban and Port Elizabeth on Monday, 10 September 2012
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